Bahrain Raid Xtreme (BRX) welcomes Kappa to its partnership portfolio for the team’s maiden Dakar Rally entry – one of the world’s toughest and most extreme sporting events.
Kappa – Official Partner to BRX – will support the team with all its team clothing and kit requirements for the Dakar Rally. Together, BRX and Kappa will ensure BRX are ready to compete in one of sport’s biggest tests of endurance, negotiating the gruelling conditions of the Saudi Arabian desert over a 7,646km (4,751-mile) race.
Kappa – historically linked to the sponsorship of professional sports teams, supplying more than a hundred professional clubs around the world – are no stranger to the challenges and demands presented by such a challenging sporting event.
BRX Chief Marketing & Partnership Development Director, Chris Long, said: “Bahrain Raid Xtreme are thrilled to be working alongside one of the world’s leading innovative sports equipment suppliers to ensure BRX team and drivers are ready to face the unique and testing desert conditions. Kappa have rich experience supplying high-performance technical equipment across a plethora of sport and motorsport and we are thrilled to work together on our first Dakar Rally.”
BRX is the product of a joint venture between Prodrive, and the Kingdom of Bahrain, to form Prodrive International. The new team will embark on its maiden Dakar Rally, beginning from Jeddah, Saudi Arabia on January 3, 2021.